Your business control center


Effectively manage information flows and daily business processes such as sales, orders, warehouse logistics, and financial documents.


Easy, real-time access to vital information gives you control over your business processes, and enables you to make informed management decisions.


Increase staff productivity, significantly reduce mistakes, and cut the time it takes to complete key tasks.


PRIM brings you all the benefits of large and expensive ERP systems, but with streamlined processes and interfaces to help smaller companies start quickly, and the flexibility to increase complexity when you need it.


Customers are the most critical asset for any business, but even high-quality customer service inevitably deteriorates over time and when numbers increase. The CRM module will help you organize your customer information conveniently and easily, and make it available to everyone across the sales team and management.

Detailed customer information in real time

PRIM features a universal interface that brings together all your sources of customer information. It also provides shortcuts for performing a multitude of operations. This detailed information — easily accessible in one place and available to all your salespeople — makes them into a team, helps them respond more quickly, and enables them to set their priorities more effectively.

Events and notifications

The rich account files in PRIM contain not only financial and sales information, documents, contacts and addresses, but also all past communication. You can record each event — such as phone calls, meetings, and email communication — and also be alerted via system notifications for upcoming events.

Support for different types of accounts

You don’t have to limit your business to just one type of customer or vendor. By dividing them into different types, you can make it easier to set different price lists, and your reports and analyses can be even more detailed. PRIM allows you to categorize your accounts by type of relationship, and also to group them by any criteria you choose.

Sales! More sales!

Increased efficiency and rapid sales growth

No matter what you sell, unless your sales department handles your orders efficiently, your profit won’t grow. PRIM is a practical way to help you achieve maximum capacity, streamline the journey through the different stages of the sales process, and maximize your customers’ satisfaction.

Complexity simplified

Sales don’t always follow a predefined, fixed pattern: the customer comes along, takes the goods, you issue the invoice, and the customer pays. In fact, there are many ways for a sale to happen: prepaid or post-paid, partially fulfilled or invoiced, with multiple deliveries and many other possible options. PRIM accurately reflects your reality, no matter how complicated it might be.

Intelligent management of fullfillment

PRIM is not a stand-alone, closed system. It constantly communicates with external integrated platforms, and updates statuses and prices. Each mobile device becomes a sales tool. At the same time, all system processes are optimized and don’t require constant tracking at multiple locations, whether it's fulfillment, billing or payments.

Multichannel sales in one dashboard

You know that sales are the energy that drives your business, and you’re probably already doing well with at least one type of selling. Imagine what you could achieve if you could easily start selling through several more channels.

No matter which of the listed channels you add, they can be quickly, intuitively and fully integrated into your software. Your team will be able to focus on one convenient interface for all sales, whether they happen online or through a physical store. Process each deal with PRIM from "lead" to "completed" in one place, without having to switch endlessly between different systems.

Logistics on steroids

Whether you are the only person in your company or you have a big logistics department, PRIM will help you cope with any of your logistics challenges. Analyze, automate and solve even the most complex logistical problems with a flexible system of permissions to roles and users, and efficiently track the entire journey of your merchandise from order to delivery.

Multiple stores/PoS management

PRIM helps you create and manage multiple offices, stores, and substores, with different areas and the possibility of defining complex geometry, as well as territorial divisions, physical stores, and PoS. Purchase orders and deliveries allow you to calculate the direct and indirect costs of your merchandise, and manage it all transparently.

Manage your stock

PRIM shows you how much of an item, material or product you have — regardless of its unit of measurement — and where it is at any point in time. Use this information to optimize your purchase orders and correctly allocate stock across all your sites.

Fulfillment and transport

Are you using external transport? Or do you have your own fleet? With PRIM it doesn’t matter. You can organize both simultaneously, fulfilling and loading in a course, or using a courier to deliver everything your customers need. Product tracking has never been so easy!

Get a complete financial picture of your business

PRIM will allow you to make all your financial transactions in one place with a minimal chance of human error and no risk of omitting a critical operation. Most importantly, you’ll be receiving real-time information on your company’s overall financial picture to help you make the right decisions on time.

Optimized financial transactions

Don’t waste precious time on tedious, repetitive manual entry of financial documents and transactions. PRIM automates these time-consuming tasks (e.g. it supports automatic import of bank statements). Focus on the big picture with the help of complex analysis and reporting tools.

Full compliance with financial regulations

Track your business in PRIM regardless of your area of work. The system meets all regulatory requirements of financial control bodies, and complies with Bulgarian and European legislation. Automatic updates ensure that you keep up to date with the changing regulatory environment.

View your finances in real time

Manage your accounting, inventory, and cash flow, and control your fixed assets effectively. Work with multiple accounts and currencies, and always get up-to-date information about your receivables and payables. PRIM offers you a clear picture of your company’s financial situation whenever you need it.


Accessible from anywhere, anytime

The biggest advantage of PRIM is its mobility: you and your salespeople can work wherever you want, from any device. This gives you the freedom to work on the go — from anywhere, anytime, in a mobile application with rich functionality that makes it easy to interact with your customers and suppliers, and improves the sales and ordering process.